Zynga said it now counts 72 million mobile users out of a total of 298 million monthly average users. The company also said it plans to bring its new FarmVille 2 game to the mobile realm this year.
"We're both bringing existing major franchises like FarmVille 2 to mobile and launching new potential franchises in multiple categories," Zynga CEO Mark Pincus said today during the company’s Q4 2012 earning call.
In 2013, it seems, Zynga will attempt to achieve the same kind of "social liquidity" on mobile.
"Push notifications are the most important channel on your mobile phone," Pincus said. "If you started playing and your friends didn't have the game, the notification will have to go through another channel. We're excited to give you interesting people that you can play with right now. I believe on mobile it will matter even more than it does on PC."